BRANDING & SOCIAL MEDIA DESIGN
2026
Creative campaign proposal for Cronos, built around performance, energy and visual impact.
The project combines bold typography and high-contrast color with AI-assisted imagery based on real products.
AI-assisted imagery used for visual exploration. Design and art direction by Ana Ortega.
The campaign extends across different sports contexts, maintaining a consistent visual language while adapting to each environment.
Color, composition and typography work together to create a flexible and recognizable system.