GRAPHIC DESIGN
2025
This project explores a visual approach to skincare focused on clarity, precision and materiality.
The campaign combines product-focused compositions with close-up imagery to highlight both the formula and its effects on the skin.
The system balances clean layouts with soft, organic elements, creating a visual language that feels both clinical and sensorial.
Designed for digital platforms, the campaign adapts into flexible formats that prioritise clarity and visual impact.
Each piece maintains a consistent identity while responding to the dynamics of social media.
