A series of posters created for different wine-related events for Pancho Viña. Each piece responds to a specific occasion while maintaining a consistent visual language across all communications.
The designs aim to reflect the brand’s identity through typography, color and composition, creating a cohesive system that adapts to different formats and contexts while preserving a recognizable character.
*AI Generated image
The series plays with contrast between consistency and variation.
Each poster responds to a specific context, while subtle decisions in typography, colour and hierarchy keep the overall identity cohesive.